Last week I received a message via LinkedIn from someone who had just finished a book proposal and wanted to have me consider it.  The description looked interesting so I suggested we connect via email …

Over on the Index//mb blog, Mark says Indigo should stop arranging deck chairs and save books sales.
In the past, an improved store experience was an excellent proxy for improving the customer experience. But not so …

Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing.  She was kind enough to allow me to share it here.

I’m …

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies.

Do you think …

I have had the incredible opportunity to meet and hear from colleagues from all over the globe while here in Malta, and it has really refocused, and re-energised me.  During this morning’s plenary session, I …

Learning New Things
This week, I am in Malta attending the Wiley EMEA (Europe, Middle East and Africa) Sales Conference.  What a way to start a new job!  The location is obviously fantastic and exotic, but …

After my previous post on free content, I got a lot of response outside of the blog - mostly via twitter direct messages.  I encouraged everyone to post their own thoughts, and Justin Whitaker was …

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without …

Low prices indeed.
With the slumping economy many are shopping for the best bargains, including my family. Recently we visited a local retailer that offers “low prices, everyday” and picked up a few items at …

I’ve held off on commenting on Henry Blodget’s recent post entitled How to Save the Book Publishing Industry, as much has already been written.  But I do want to point out Print is Dead’s Jeff …