Chris Webb

The Indirect Value of Free Content

After my previous post on free content, I got a lot of response outside of the blog – mostly via twitter direct messages.  I encouraged everyone to post their own thoughts, and Justin Whitaker was kind enough to guest post his thoughts here. A couple of days ago, Chris posted Straight Talk on the Price of [...]

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How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]

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Low Prices, But at the Cost of Customer Service

Low prices indeed. With the slumping economy many are shopping for the best bargains, including my family. Recently we visited a local retailer that offers “low prices, everyday” and picked up a few items at prices that were certainly lower than I had seen elsewhere. But when I had to return one of the items the [...]

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