Chris Webb

Interesting Twitter Strategy from Chelsea Green Publishers

I witnessed an interesting use of Twitter today by  Chelsea Green Publishers who promoted their website and books with a very simple contest. The premise was very straight forward – tweet about a book from their website that you would like to read. The 10th person to tweet a book wins the book tweeted. Free book, [...]

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Buy a Book For Christmas

I only recently discovered the cleverly written publishing blog of the mysterious “Moonrat“, an anonymous editor at an unrevealed publishing house. In a recent post, Moonrat (ok, so I feel silly typing that) discusses what went wrong with the publishing industry in October, 2008 -  lamenting the returns issues we publisher face, and offers a suggestion [...]

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Barack Obama and the Permanence of Paper

Business Week’s David Kiley says “Obama is great for newspapers” and describes his search for a newspaper this morning, only to find there were none available at the many locations he looked. Mr. Kiley wraps his post by asking the question “could it be that with such change afoot amidst a national financial crisis, readership of [...]

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