Scrabblegate- Hasbro’s Missed Facebook Opportunty
Brothers Jayant and Rajat Agarwalla are Scrabble fanatics. After the site on which they were playing a Scrabble knock off, Quadplex started charging users to play, they decided to create their own version. In June 2007 they took their online version to Facebook and since then, more than 2.3 million users have [...]
Can Brands Be Social? Shel Israel says “No.”
Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social. Jeremiah asked if brands should build their own networks, or use existing social nets. Shel says brands can not be social, only people can. I’m not so sure I completely agree - yet.
As I have [...]
A Facebook Ban for Dummies Man
Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile.
Collegaue Ellen Gerstein, who had been managing [...]
My Twitter Alter Ego, and the Question of Brand in Social Applications
I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]
Ants and Grasshoppers: Honest Advice for Authors
Author JA Konrath reminds us of the parable of the Ant and the Grasshopper in his very straightforward and honest advice for authors.
If your blog is only relevant to a few close friends, and your website is only a big advertisement for your writing, why should strangers bother visiting either, let alone link [...]
