Chris Webb

A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile. Collegaue Ellen Gerstein, who had been managing [...]

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My Twitter Alter Ego, and the Question of Brand in Social Applications

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will – it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]

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Ants and Grasshoppers: Honest Advice for Authors

Author JA Konrath reminds us of the parable of the Ant and the Grasshopper in his very straightforward and honest advice for authors. If your blog is only relevant to a few close friends, and your website is only a big advertisement for your writing, why should strangers bother visiting either, let alone link [...]

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