Scrabblegate- Hasbro’s Missed Facebook Opportunty
Brothers Jayant and Rajat Agarwalla are Scrabble fanatics. After the site on which they were playing a Scrabble knock off, Quadplex started charging users to play, they decided to create their own version. In June 2007 they took their online version to Facebook and since then, more than 2.3 million users have [...]
Twitter is a Conversation Ecosystem
Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint.
An early adopter of [...]
A Facebook Ban for Dummies Man
Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile.
Collegaue Ellen Gerstein, who had been managing [...]
My Twitter Alter Ego, and the Question of Brand in Social Applications
I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]
