Chris Webb

How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]

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Scrabblegate- Hasbro’s Missed Facebook Opportunty

Brothers Jayant and Rajat Agarwalla are Scrabble fanatics. After the site on which they were playing a Scrabble knock off, Quadplex started charging users to play, they decided to create their own version. In June 2007 they took their online version to Facebook and since then, more than 2.3 million users have [...]

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Twitter is a Conversation Ecosystem

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint. An early adopter of [...]

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