Chris Webb

A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile. Collegaue Ellen Gerstein, who had been managing [...]

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My Twitter Alter Ego, and the Question of Brand in Social Applications

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will – it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]

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