Do You Have a Miserable Job?
I recently began reading Patrick Lencioni’s books on management (published by our Jossey Bass imprint.) If you are not familiar with his books I encourage you to take a look at them as I am finding that they among the best business books I have ever read. His most recent title The 3 [...]
Not Now Buddy, Daddy’s Negotiating Your Starting Salary
Are you kidding me? I had absolutely no idea this was happening, but according to this Boston Business Journal report (via Kent Blumberg) there are actually parents who call the HR departments of companies where their child is interviewing to pitch their kid!
According to nearly 25 percent of the 750 employers responding to [...]
Your PR and Marketing Colleagues Don’t Understand Social Media
Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]
An Epiphany, Courtesy of Winnie The Pooh
Today I had an “ah ha” moment while reviewing a proposal from a prospective Wrox author. On the last page of the proposal I was confronted with the image you see on the right from AA Milne’s Winnie-the-Pooh. An odd inclusion for a tech book proposal to be sure, but it was the [...]
Be Like the Internet
Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world.
The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing.
Make sure you keep your eyes [...]
