Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented by O’Reilly Tools of Change (TOC) which was packed full of really good advice for not only publishers, but authors [...]
Continue reading...Monday, June 16, 2008
As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]
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Thursday, December 18, 2008
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