Chris Webb's Publishing Blog » Chris Brogan http://ckwebb.com Thu, 18 Mar 2010 15:40:04 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Of Wine and Bullhorns – Social Media for Authors and Publishers http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/ http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/#comments Thu, 18 Dec 2008 16:07:40 +0000 Chris http://ckwebb.com/?p=450 Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented by O’Reilly Tools of Change (TOC) which was packed full of really good advice for not only publishers, but authors as well.  And, if you have ever seem Chris Brogan speak, you know that his talks are usually sprinkled with great little sound bites and phrases that stick with you for a very long time.

One of the main points Chris made is in my opinion, Rule #1 when you start thinking about entering the social media environment.

Bring wine to the picnic – not a bullhorn.

It seems simple and obvious, but the statement is at the heart of what usually goes wrong for those who only view social media as another channel to send the same old messages.  You need to be a part of the community, connecting, contributing and sharing and not just broadcasting about your product or service.  If you do this, the opportunities to introduce people to your product or service will present themselves naturally. But you have to listen and watch for them as part of the ongoing conversation.

Remember it’s merlot, not megaphones.

I’m obviously paraphrasing only a very small portion of what Chris Brogan covered in his webinar, which you can view in its entirety here.

So, do you have any bullhorn or wine moments to share?

(Photo credit theparadigmshifter)

]]> http://ckwebb.com/social-networks-and-media/of-wine-and-bullhorns-social-media-for-authors-and-publishers/feed/ 7 How Book Authors Can Promote Their Work with Social Media http://ckwebb.com/social-networks-and-media/how-book-authors-can-promote-their-work-with-social-media/ http://ckwebb.com/social-networks-and-media/how-book-authors-can-promote-their-work-with-social-media/#comments Mon, 16 Jun 2008 17:26:30 +0000 Chris http://ckwebb.com/?p=294 As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy.

Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who recently offered 100 Personal Branding Tactics Using Social Media. Of course, Chris is not speaking about books in particular, but that’s the beauty of his advice – it can be applied to many different situations where your personal brand and growing online network can make a difference.

I’ve written quite a bit on the subject here as well, but with a focus on book publishing. Check out the following and the Related Posts links for some of my thoughts on how book authors can promote their work with social media.

(Image credit: emdot)

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