One of the main points Chris made is in my opinion, Rule #1 when you start thinking about entering the social media environment.

Bring wine to the picnic – not a bullhorn.

It seems simple and obvious, but the statement is at the heart of what usually goes wrong for those who only view social media as another channel to send the same old messages.  You need to be a part of the community, connecting, contributing and sharing and not just broadcasting about your product or service.  If you do this, the opportunities to introduce people to your product or service will present themselves naturally. But you have to listen and watch for them as part of the ongoing conversation.

Remember it’s merlot, not megaphones.

I’m obviously paraphrasing only a very small portion of what Chris Brogan covered in his webinar, which you can view in its entirety here.

So, do you have any bullhorn or wine moments to share?

(Photo credit theparadigmshifter)