What Magazines Can Learn from Social Media
Dan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the past he would pour over industry and trade magazines and spend time in local audio shops. Today he finds [...]
Of the Community
When I started my career in technology publishing nearly a decade ago as an Acquisitions Editor, one of the mantras I was taught very early on was to “be of the community.” In order to find the right authors, the right topics and publish the right books you needed to be of the community. Back [...]
Your PR and Marketing Colleagues Don’t Understand Social Media
Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]
Be Like the Internet
Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world.
The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing.
Make sure you keep your eyes [...]
