Chris Webb's Publishing Blog » community http://ckwebb.com Tue, 05 Apr 2011 03:06:05 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 What Magazines Can Learn from Social Media http://ckwebb.com/social-networks-and-media/what-magazines-can-learn-from-social-media/ http://ckwebb.com/social-networks-and-media/what-magazines-can-learn-from-social-media/#comments Mon, 03 Dec 2007 21:13:26 +0000 Chris http://ckwebb.com/social-networks-and-media/what-magazines-can-learn-from-social-media/ Record on turntableDan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the past he would pour over industry and trade magazines and spend time in local audio shops. Today he finds that he spends the majority of his time discussing his hobby online, and has all but abandoned magazines in particular.

In the article, Dan discusses ways in which print media might change in order to stay relevant, with a focus on community features.

So the idea of receiving a monthly issue of a magazine that only deals with the latest technology (that I can’t afford), and offers no two-way communication, is simply not as useful to me. I don’t want to be spoken to and sold to; I want a community to interact with.

(Photo credit: streetpreacher83)

]]> http://ckwebb.com/social-networks-and-media/what-magazines-can-learn-from-social-media/feed/ 0 Of the Community http://ckwebb.com/social-networks-and-media/of-the-community/ http://ckwebb.com/social-networks-and-media/of-the-community/#comments Mon, 29 Oct 2007 13:36:02 +0000 Chris http://ckwebb.com/social-networks-and-media/of-the-community/ When I started my career in technology publishing nearly a decade ago as an Acquisitions Editor, one of the mantras I was taught very early on was to “be of the community.”  In order to find the right authors, the right topics and publish the right books you needed to be of the community.  Back then, that meant you needed to go to all the tech conferences, read all the tech magazines, subscribe to all the tech newsletters, spend a lot of time in the tech newsgroups and so on.

Today, being of the community means much more.  It’s no longer just being a bystander and listening to the conversations being had by the tech industry.  Today it is about being a part of the conversation.  It’s about being the community. 

How have you changed the way you connect to your industry or community?

]]> http://ckwebb.com/social-networks-and-media/of-the-community/feed/ 1 Your PR and Marketing Colleagues Don’t Understand Social Media http://ckwebb.com/social-networks-and-media/your-pr-and-marketing-colleagues-dont-understand-social-media/ http://ckwebb.com/social-networks-and-media/your-pr-and-marketing-colleagues-dont-understand-social-media/#comments Thu, 14 Jun 2007 19:56:26 +0000 Chris http://www.ckwebb.com/social-networks-and-media/your-pr-and-marketing-colleagues-dont-understand-social-media/ Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala Twitter and Jaiku, video, livecasts such as Veodia and ustream.tv, news aggregators such as Digg and Reddit, social media releases, videos, and podcasts.

Here are a few quick checks to get a feel for how much your company really understands what is happening in social media:

  1. Is your company blogging? I don’t mean employee blogs about what their kids are doing (and yes, I have one of those too) but is someone really speaking openly and honestly to customers via a blog. Does your CEO blog?
  2. Still pushing stodgy Press Releases or have you adopted a strategy for Social Media Releases?
  3. Does your company think that their customers are not a part of the social media landscape – that its just a small percentage of people on the fringes of the Internet?
  4. Does your company have a YouTube Channel?
  5. Do you have a Social Media Newsroom?

If none of this sounds familiar, you owe it to yourself to read Brian’s excellent summary of the future of PR and Marketing.

]]> http://ckwebb.com/social-networks-and-media/your-pr-and-marketing-colleagues-dont-understand-social-media/feed/ 0 Be Like the Internet http://ckwebb.com/technology-and-internet/be-like-the-internet/ http://ckwebb.com/technology-and-internet/be-like-the-internet/#comments Thu, 10 May 2007 13:21:27 +0000 Chris http://www.ckwebb.com/internet/be-like-the-internet/ Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world.

The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing.

Make sure you keep your eyes open to the communities your customers are creating online. It’s the future of your company they are building.

Via(Demand Satisfaction)

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