I witnessed an interesting use of Twitter today by Chelsea Green Publishers who promoted their website and books with a very simple contest. The premise was very straight forward – tweet about a book from their website that you would like to read. The 10th person to tweet a book wins the book tweeted. Free book, [...]
Continue reading...Tuesday, November 4, 2008
My Colleagues at Capstone have recently released a book trailer for their upcoming book, Dear Celebrity. I know you have seen book trailers before but this one has a bit of a twist – not only is it kooky, kitsch and creative, but it also serves as a contest in which viewers can win [...]
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Wednesday, February 18, 2009
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