Chris Webb

Looks Like We Are About to Get Bum Rushed by the Age of Conversation

Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan. Age of Conversation is a self-published work that the authors describe as follows: In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]

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Can Brands Be Social? Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel says brands can not be social, only people can.  I’m not so sure I completely agree – yet. As I have [...]

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