Chris Webb

Border’s Face Out Strategy May Hurt Their Web Sales

Ever since Border’s announced that they would be leaving partner Amazon.com to build their own web presence, I have been eagerly watching to see what features they might bake into the new site. After all, Amazon.com really does it right in so many ways. Border’s new online storefront will have one benefit that Amazon.com can not offer [...]

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Tasty Book Covers

We spend a lot of time thinking and talking about book covers.  While you can’t judge a book by its cover, it certainly is part of the buying process.  This is especially important in trade publishing. Many technology publishers have adopted a series strategy, and every book in that series looks more or less the same.  [...]

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