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	<title>Chris Webb&#039;s Publishing Blog &#187; discount</title>
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		<title>Thinking About Borders No-Returns Deal with HarperStudio</title>
		<link>http://ckwebb.com/publishing/thinking-about-borders-no-returns-deal-with-harperstudio/</link>
		<comments>http://ckwebb.com/publishing/thinking-about-borders-no-returns-deal-with-harperstudio/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:38:33 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Publishing and Business]]></category>
		<category><![CDATA[borders]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[harperstudio]]></category>

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It was widely reported this week that Borders has agreed to accept books from HarperStudio as non-returnable.  For those who don&#8217;t know, books sold to almost every bookseller can generally be returned to the Publisher for full credit.  In fact, this has been the norm since the 1930s so this arrangement between Borders is unusual [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 10px;" title="Percent Sign" src="http://ckwebb.com/images/percent.jpg" alt="" width="250" height="250" />
<p>It was widely reported this week that Borders has agreed to accept books from HarperStudio as non-returnable.  For those who don&#8217;t know, books sold to almost every bookseller can generally be returned to the Publisher for full credit.  In fact, this has been the norm since the 1930s so this arrangement between Borders is unusual and interesting.  Some thoughts:</p>
<p>The reported discount is pretty deep &#8211; 58% to 63% so that in itself is interesting in that it will allow Borders to deeply discount them in the stores if that is what they choose to do.</p>
<p>A discount that deep would normally trigger a deep discount clause in many publishing contracts.  I&#8217;ll assume that HarperStudio either has no such clause or has taken this into account in some other way.</p>
<p>The non-returnable nature of the purchases likely means Borders will take less stock to begin with, meaning less copies of a book per store.  Unless, of course, they decide to adopt a strategy where they buy large quantities at discount and hope to &#8220;stack &#8216;em high and watch &#8216;em fly.&#8221;</p>
<p>At any rate it&#8217;s it very encouraging to see that a publisher and bookseller are willing to experiment and push the edges of an industry that is in transition and in need of change.</p>
<p>What do you think?</p>
<p>(Image credit <a href="http://flickr.com/photos/lwr/">Leo Reynolds</a>)</p>
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