Chris Webb

The Evolving Experience Expectation of Customers

Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing.  She was kind enough to allow me to share it here. I’m not going to spend time going through loads of statistics confirming that nearly every man, woman, and child at every [...]

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Low Prices, But at the Cost of Customer Service

Low prices indeed. With the slumping economy many are shopping for the best bargains, including my family. Recently we visited a local retailer that offers “low prices, everyday” and picked up a few items at prices that were certainly lower than I had seen elsewhere. But when I had to return one of the items the [...]

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Print is Dead’s Jeff Gomez on Bloget’s Saving Book Publishing Post

I’ve held off on commenting on Henry Blodget’s recent post entitled How to Save the Book Publishing Industry, as much has already been written.  But I do want to point out Print is Dead’s Jeff Gomez’s take on the article, which I think sums things up nicely. …this all just goes to show what publishers are [...]

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