Chris Webb

A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile. Collegaue Ellen Gerstein, who had been managing [...]

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My Twitter Alter Ego, and the Question of Brand in Social Applications

I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will – it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]

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Facebook for Content Providers: A Look at the New York Times Application

The New York Times dips its toe into the Facebook waters today with the release of its New York Times News Quiz application.”Sigh, another Facebook application.” you say? Perhaps, but this one is particularly interesting to me for a few reasons: It is one of only a very few from traditional print publishers It is not [...]

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