Chris Webb

Why Facebook Advertising is not the Answer

I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are absolutely right in considering a shift from traditional PR and marketing activities – in fact it is critical. However, companies must [...]

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Social Communications

Today, Jeff Pulver points out a trend in communication that has emerged as a part of social networking: There is a transformation going on in real-time social communications, and I’ve discovered that I can now get the same effect as a group “shout out” by simply changing my status message on Facebook. This also happens when [...]

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