Chris Webb

More Great Book Video from Wiley UK – Wiley EMEA Sales Conference Day 3

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this approach is more effective than “traditional” marketing methods?

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A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile. Collegaue Ellen Gerstein, who had been managing [...]

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Tasty Book Covers

We spend a lot of time thinking and talking about book covers.  While you can’t judge a book by its cover, it certainly is part of the buying process.  This is especially important in trade publishing. Many technology publishers have adopted a series strategy, and every book in that series looks more or less the same.  [...]

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