Chris Webb

Forrester’s Interactive Marketing Maturity Research

Forrester is conducting some market research (go figure) and is giving survey respondents a free copy of the report: I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among interactive marketers across industries. When finished this report will define the different interactive [...]

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Twitter is a Conversation Ecosystem

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint. An early adopter of [...]

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Forrester’s Take on Social Media Activity

Over on the FASTForward Blog, Joe McKendrick has posted some brief thoughts on a new report from Forrester on Social participation on the web. Based on a survey of nearly 10,000 adults and youth in late 2006: “Creators” (13%): Publish Web pages, publish blogs, upload video to sites like You Tube “Critics” (19%): Comment on [...]

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