Chris Webb's Publishing Blog » indigo http://ckwebb.com Tue, 05 Apr 2011 03:06:05 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Saving the Canadian Book Market http://ckwebb.com/publishing/saving-the-canadian-book-market/ http://ckwebb.com/publishing/saving-the-canadian-book-market/#comments Thu, 24 Jul 2008 16:24:03 +0000 Chris http://ckwebb.com/?p=304 Over on the Index//mb blog, Mark says Indigo should stop arranging deck chairs and save books sales.

In the past, an improved store experience was an excellent proxy for improving the customer experience. But not so much anymore. Being a good retailer these days has more to do with relevance than it does with ambiance. Being relevant to customers means removing barriers, not adding new ones.

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