Chris Webb

More Great Book Video from Wiley UK – Wiley EMEA Sales Conference Day 3

Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this approach is more effective than “traditional” marketing methods?

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How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]

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Why Word of Mouth Matters

I have held this in for too long, and it is time that I finally admit it to myself, and to you. I am a Vayniac. Seriously, Wine TV is great, but trust me – the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s [...]

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