Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan.
Age of Conversation is a self-published work that the authors describe as follows:
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]
Forrester’s Interactive Marketing Maturity Research
Forrester is conducting some market research (go figure) and is giving survey respondents a free copy of the report:
I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among interactive marketers across industries. When finished this report will define the different interactive [...]
Can Brands Be Social? Shel Israel says “No.”
Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social. Jeremiah asked if brands should build their own networks, or use existing social nets. Shel says brands can not be social, only people can. I’m not so sure I completely agree - yet.
As I have [...]
Twitter is a Conversation Ecosystem
Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint.
An early adopter of [...]
Marketing Your Book is a Game
Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, [...]
