Chris Webb

Are You a Radical or a Revolutionary?

I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at which we adopt new social media and marketing methods within my organization, this particular post certainly hit home for me. Who [...]

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Looks Like We Are About to Get Bum Rushed by the Age of Conversation

Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan. Age of Conversation is a self-published work that the authors describe as follows: In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]

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Forrester’s Interactive Marketing Maturity Research

Forrester is conducting some market research (go figure) and is giving survey respondents a free copy of the report: I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among interactive marketers across industries. When finished this report will define the different interactive [...]

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