Barack Obama and the Permanence of Paper
Wednesday, 11/5/08 | 7 Comments

Business Week’s David Kiley says “Obama is great for newspapers” and describes his search for a newspaper this morning, only to find there were none available at the many locations he looked.
Mr. Kiley wraps his …

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Articles tagged with: marketing

Forrester’s Take on Social Media Activity
Tuesday, May 1, 2007 | No Comment

Over on the FASTForward Blog, Joe McKendrick has posted some brief thoughts on a new report from Forrester on Social participation on the web. Based on a survey of nearly 10,000 adults and …

Insights on blog marketing for book publishers, social networking, e-newsletters and more
Friday, Apr 20, 2007 | No Comment

Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand …

How Unique is Your Product? Your Service? Your Company?
Monday, Mar 19, 2007 | No Comment

Today, Josh Hallet points us to John Moore’s wonderful Brand Autopsy blog, where John has been writing a “would you care” series. His most recent entry concerns Chili’s.
If Chili’s went out of business tomorrow, …