Chris Webb

Can Brands Be Social? Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel says brands can not be social, only people can.  I’m not so sure I completely agree – yet. As I have [...]

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Twitter is a Conversation Ecosystem

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint. An early adopter of [...]

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Marketing Your Book is a Game

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, [...]

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