Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.

The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, measure the results, fix it and try again quickly.

The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside. With more than 200,000 books published each year, standing out in the crowd is so important. Interesting experiments like Mike’s are a way to do just that.