Border’s Face Out Strategy May Hurt Their Web Sales
Ever since Border’s announced that they would be leaving partner Amazon.com to build their own web presence, I have been eagerly watching to see what features they might bake into the new site.
After all, Amazon.com really does it right in so many ways.
Border’s new online storefront will have one benefit that Amazon.com can not offer [...]
Forrester’s Interactive Marketing Maturity Research
Forrester is conducting some market research (go figure) and is giving survey respondents a free copy of the report:
I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among interactive marketers across industries. When finished this report will define the different interactive [...]
Your PR and Marketing Colleagues Don’t Understand Social Media
Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]
Be Like the Internet
Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world.
The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing.
Make sure you keep your eyes [...]
