Chris Webb

Your PR and Marketing Colleagues Don’t Understand Social Media

Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]

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Be Like the Internet

Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world. The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing. Make sure you keep your eyes [...]

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