Chris Webb

Promoting Your Book – The Power of Just One Recommendation

We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation to propel a book to bestseller status. Case in point: Charles Petzold’s most recent book, The Annontated Turing which as [...]

Continue reading...

Are You a Radical or a Revolutionary?

I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at which we adopt new social media and marketing methods within my organization, this particular post certainly hit home for me. Who [...]

Continue reading...

Looks Like We Are About to Get Bum Rushed by the Age of Conversation

Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan. Age of Conversation is a self-published work that the authors describe as follows: In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]

Continue reading...