Chris Webb

Marketing Your Book is a Game

Well, at least Mike Moran thinks so. Take a look at this clever marketing tool Mike created to promote his new book Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. The book looks really interesting. Its approach is one that many companies will struggle with – do things quickly, [...]

Continue reading...

Why Facebook Advertising is not the Answer

I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are absolutely right in considering a shift from traditional PR and marketing activities – in fact it is critical. However, companies must [...]

Continue reading...

Your PR and Marketing Colleagues Don’t Understand Social Media

Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]

Continue reading...