Your PR and Marketing Colleagues Don’t Understand Social Media
Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]
Insights on blog marketing for book publishers, social networking, e-newsletters and more
Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well.
Also, [...]
