Chris Webb

The Problem with Book Outlines – Advice for Authors

I was speaking with a potential author on the phone today who was having trouble with the outline portion of his book proposal. Of course, building the book outline is one of the most important elements in writing winning book proposals, so all new authors stress over getting it right the first time. You probably [...]

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The Sell Before the Sale

It’s been slow blogging for a few days as I have been spending much of my time getting several new books prepared for presentations and approval. Before a book ever reaches the shelves, the editor “sells” it internally to Editorial, Marketing, Sales and the Publisher. This sales process, among other things, involves the [...]

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