Shopping Your Book Proposal
Last week I received a message via LinkedIn from someone who had just finished a book proposal and wanted to have me consider it. The description looked interesting so I suggested we connect via email and set up a time to talk.
In the meantime, I see the same book on the agenda for the next [...]
Saving the Canadian Book Market
Over on the Index//mb blog, Mark says Indigo should stop arranging deck chairs and save books sales.
In the past, an improved store experience was an excellent proxy for improving the customer experience. But not so much anymore. Being a good retailer these days has more to do with relevance than it does with ambiance. Being [...]
The Evolving Experience Expectation of Customers
Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing. She was kind enough to allow me to share it here.
I’m not going to spend time going through loads of statistics confirming that nearly every man, woman, and child at every [...]
Capstone Publishing - Wiley EMEA Sales Conference Day 2
I have had the incredible opportunity to meet and hear from colleagues from all over the globe while here in Malta, and it has really refocused, and re-energised me. During this morning’s plenary session, I was impressed by the presentation given by Capstone’s Jason Dunne.
Admittedly, I was not very familiar with Capstone prior to this [...]
Go Ahead, Ask Anything: Wiley EMEA Sales Conference Day 1
Learning New Things
This week, I am in Malta attending the Wiley EMEA (Europe, Middle East and Africa) Sales Conference. What a way to start a new job! The location is obviously fantastic and exotic, but I had so many great meetings with new colleagues today. I have been exposed to more of our business today [...]
