Chris Webb

Shopping Your Book Proposal

Last week I received a message via LinkedIn from someone who had just finished a book proposal and wanted to have me consider it.  The description looked interesting so I suggested we connect via email and set up a time to talk. In the meantime, I see the same book on the agenda for the next [...]

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Saving the Canadian Book Market

Over on the Index//mb blog, Mark says Indigo should stop arranging deck chairs and save books sales. In the past, an improved store experience was an excellent proxy for improving the customer experience. But not so much anymore. Being a good retailer these days has more to do with relevance than it does with ambiance. Being [...]

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The Evolving Experience Expectation of Customers

Note: The following is a portion of a presentation given at the recent Wiley EMEA Sales Conference by Christine Dunn, Director of Marketing.  She was kind enough to allow me to share it here. I’m not going to spend time going through loads of statistics confirming that nearly every man, woman, and child at every [...]

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