Chris Webb

How Book Authors Can Promote Their Work with Social Media

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]

Continue reading...

Low Prices, But at the Cost of Customer Service

Low prices indeed. With the slumping economy many are shopping for the best bargains, including my family. Recently we visited a local retailer that offers “low prices, everyday” and picked up a few items at prices that were certainly lower than I had seen elsewhere. But when I had to return one of the items the [...]

Continue reading...

Print is Dead’s Jeff Gomez on Bloget’s Saving Book Publishing Post

I’ve held off on commenting on Henry Blodget’s recent post entitled How to Save the Book Publishing Industry, as much has already been written.  But I do want to point out Print is Dead’s Jeff Gomez’s take on the article, which I think sums things up nicely. …this all just goes to show what publishers are [...]

Continue reading...