Chris Webb

Saving the Canadian Book Market

Over on the Index//mb blog, Mark says Indigo should stop arranging deck chairs and save books sales. In the past, an improved store experience was an excellent proxy for improving the customer experience. But not so much anymore. Being a good retailer these days has more to do with relevance than it does with ambiance. Being [...]

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Crowdhacking: 10 Simple Ways Authors Can Help to Increase Sales at Amazon.com

More from the March 2007 issue of Wired – Annalee Newitz’s piece entitled Herding the Mob explores the influence of online crowds like Digg and eBay, and how the mobs themselves can be influenced, and in many cases gamed. “On the Web, we let strangers tell us who to trust, what to read, and where to [...]

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