Chris Webb

Guy Kawaskai on Darren Rowse on Seth Godin

This week, Guy Kawasaki interviewed Wiley Author and creator of Problogger.net Darren Rowse on on his Sun Innovation blog.  (It was nice to see a little plug for Darren’s and Chris Garrett’s Problogger book as well.) If you have ever seen Guy interview someone, or read an online interview conducted by him, you know his questions [...]

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The Sweet Spot

I smiled to myself reading Seth Godin’s post entitled Sweet Spot Marketing, in which Seth discusses a few marketing “sweet spots” from the book industry. There’s a sweet spot for getting on Oprah and for being on NPR as well. You rarely hear about romance novels on All Things Considered. My point isn’t that you shouldn’t [...]

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