Chris Webb

Can Brands Be Social? Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel says brands can not be social, only people can.  I’m not so sure I completely agree – yet. As I have [...]

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