Chris Webb

Can Brands Be Social? Shel Israel says “No.”

Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social.  Jeremiah asked if brands should build their own networks, or use existing social nets.  Shel says brands can not be social, only people can.  I’m not so sure I completely agree – yet. As I have [...]

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Twitter is a Conversation Ecosystem

Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for our Wrox imprint. An early adopter of [...]

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A Facebook Ban for Dummies Man

Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile. Collegaue Ellen Gerstein, who had been managing [...]

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