Today I had the opportunity to give a crash course in social media to a group of publishing colleagues at Wiley’s European headquarters. The talk was only an hour, so we covered a lot of ground quickly with hopes that everyone could pick up at least one tool they could put to use right away. [...]
Continue reading...Wednesday, February 18, 2009
I witnessed an interesting use of Twitter today by Chelsea Green Publishers who promoted their website and books with a very simple contest. The premise was very straight forward – tweet about a book from their website that you would like to read. The 10th person to tweet a book wins the book tweeted. Free book, [...]
Continue reading...Thursday, December 18, 2008
Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented by O’Reilly Tools of Change (TOC) which was packed full of really good advice for not only publishers, but authors [...]
Continue reading...
Thursday, March 12, 2009
Comments