How Book Authors Can Promote Their Work with Social Media
As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy.
Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who [...]
Why Word of Mouth Matters
I have held this in for too long, and it is time that I finally admit it to myself, and to you.
I am a Vayniac.
Seriously, Wine TV is great, but trust me - the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s [...]
Are You a Radical or a Revolutionary?
I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at which we adopt new social media and marketing methods within my organization, this particular post certainly hit home for me.
Who [...]
Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan.
Age of Conversation is a self-published work that the authors describe as follows:
In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers [...]
Can Brands Be Social? Shel Israel says “No.”
Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social. Jeremiah asked if brands should build their own networks, or use existing social nets. Shel says brands can not be social, only people can. I’m not so sure I completely agree - yet.
As I have [...]
