What Magazines Can Learn from Social Media
Dan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the past he would pour over industry and trade magazines and spend time in local audio shops. Today he finds [...]
DIY Marketing For Authors
This past week I connected via Twitter with publishing and social media consultants Jon Reed and Suzanne Ashley. Their Publishing Talk blog is right up my alley and I recommend it for anyone involved in publishing - authors and publishers alike.
A recent post discusses authors using socia applications to promote their books [...]
My Twitter Alter Ego, and the Question of Brand in Social Applications
I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]
David Berlind on Twitter as a Content Platform
ZD Net’s David Berlind picks up on a meme I discussed back in March.
Like blogging, I see Twitter more as a disruptive Web publishing tool with ramifications to existing media business processes than I do as a way to find out when and where my friends are going to lunch and how much indigestion it [...]
What’s the Use in Twitter? Where is the Value?
I’ve been in all-day meetings here at work, and during a break I Twittered some of my thoughts from the meeting and casually mentioned that I was doing so to someone who was looking over my shoulder. My comments drew some interesting responses from some of my colleagues:
“What’s Twitter?”
“What a waste of time.”
“Why does anyone [...]
