My Twitter Alter Ego, and the Question of Brand in Social Applications
I have been doing some experimenting with social applications as it pertains to publishing. I tend to think of this blog as part of a “personal brand” if you will - it’s about me and my thoughts on the industry I happen to work in. Should I ever leave book publishing I suspect [...]
Facebook for Content Providers: A Look at the New York Times Application
The New York Times dips its toe into the Facebook waters today with the release of its New York Times News Quiz application.”Sigh, another Facebook application.” you say? Perhaps, but this one is particularly interesting to me for a few reasons:
It is one of only a very few from traditional print publishers
It is not [...]
Your PR and Marketing Colleagues Don’t Understand Social Media
Do you feel this way? Then point them to this amazing article by Brian Solis. In his Manifesto for Integrating Social Media into Marketing, Brian covers the range of social media concepts and makes the case for engaging customers and participating in conversations using tools such as blogs, social networks, wikis, lifestreams ala [...]
Be Like the Internet
Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world.
The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing.
Make sure you keep your eyes [...]
Forrester’s Take on Social Media Activity
Over on the FASTForward Blog, Joe McKendrick has posted some brief thoughts on a new report from Forrester on Social participation on the web. Based on a survey of nearly 10,000 adults and youth in late 2006:
“Creators” (13%): Publish Web pages, publish blogs, upload video to sites like You Tube
“Critics” (19%): Comment [...]
