Chris Webb

Be Like the Internet

Here is a presentation from last week’s Webvisions 2007 conference that outlines 8 steps to engaging customers in the post-Web 2.0 world. The key, of course is engaging your customers in the network, but the challenge for many companies is casting off the old ideas and realizing the world is changing. Make sure you keep your eyes [...]

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Forrester’s Take on Social Media Activity

Over on the FASTForward Blog, Joe McKendrick has posted some brief thoughts on a new report from Forrester on Social participation on the web. Based on a survey of nearly 10,000 adults and youth in late 2006: “Creators” (13%): Publish Web pages, publish blogs, upload video to sites like You Tube “Critics” (19%): Comment on [...]

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Amazon.com as a Social Network

Joshua Porter over at UIE Brain Sparks has a great post about Amazon.com as a social network.  His examination of the product page for iPod found no less than 16 social features including user reviews, tell a friend, share images and many others. But even though big sites adding many social features at a time draws [...]

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