Amazon.com as a Social Network
Joshua Porter over at UIE Brain Sparks has a great post about Amazon.com as a social network. His examination of the product page for iPod found no less than 16 social features including user reviews, tell a friend, share images and many others.
But even though big sites adding many social features at a time draws [...]
Insights on blog marketing for book publishers, social networking, e-newsletters and more
Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics.
No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well.
Also, [...]
USA Today’s Big Makeover
USA Today has unveiled a makeover that integrates several new social media/social networking features.
Steve Rubel and Michael Arrington have nice things to say, but Josh Burnoff points out that readers hate it! From my quick glance at the comments, it appears most readers are not happy with the design, not necessarily the new [...]
