Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics. No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well. Also, in [...]
Continue reading...Monday, March 5, 2007
USA Today has unveiled a makeover that integrates several new social media/social networking features. Steve Rubel and Michael Arrington have nice things to say, but Josh Burnoff points out that readers hate it! From my quick glance at the comments, it appears most readers are not happy with the design, not necessarily the new [...]
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Friday, April 20, 2007
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