Managing 5,000 Facebook Friends
“How do I manage my 5,000 Facebook friends?” is a question Mark Cuban had to face recently.
Facebook went from being a way to broadcast information to 5k people, probably 4k of which I didn’t know or even have a business link to, to a platform I either had to take seriously or walk away from.
Mark [...]
Can Brands Be Social? Shel Israel says “No.”
Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social. Jeremiah asked if brands should build their own networks, or use existing social nets. Shel says brands can not be social, only people can. I’m not so sure I completely agree - yet.
As I have [...]
A Facebook Ban for Dummies Man
Like many companies, we have been dipping our toe into the social applications waters with some of our brands. Our Wrox brand has a Facebook Group and a Twitter Stream, and until recently our iconic ambassador of our For Dummies series, Dummies Man, had his own Facebook profile.
Collegaue Ellen Gerstein, who had been managing [...]
DIY Marketing For Authors
This past week I connected via Twitter with publishing and social media consultants Jon Reed and Suzanne Ashley. Their Publishing Talk blog is right up my alley and I recommend it for anyone involved in publishing - authors and publishers alike.
A recent post discusses authors using socia applications to promote their books [...]
Facebook for Content Providers: A Look at the New York Times Application
The New York Times dips its toe into the Facebook waters today with the release of its New York Times News Quiz application.”Sigh, another Facebook application.” you say? Perhaps, but this one is particularly interesting to me for a few reasons:
It is one of only a very few from traditional print publishers
It is not [...]
