Chris Webb

Why Facebook Advertising is not the Answer

I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are absolutely right in considering a shift from traditional PR and marketing activities – in fact it is critical. However, companies must [...]

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The Making of A Bestseller: A Case Study in The Meme

The 4 Hour Work Week author Tim Ferriss tells the story of his ride to the bestseller list in an article on the Huffington Post. His plan is one that everyone wants to execute, but very few pull off. “What were the 1-3 biggest wastes of time and money?” This led me to create a [...]

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What’s the Use in Twitter? Where is the Value?

I’ve been in all-day meetings here at work, and during a break I Twittered some of my thoughts from the meeting and casually mentioned that I was doing so to someone who was looking over my shoulder. My comments drew some interesting responses from some of my colleagues: “What’s Twitter?” “What a waste of time.” “Why does anyone [...]

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