Chris Webb

Building a Twitter Custom Search Plugin for Firefox

As an editor, it is my job to find new authors and new tech topics and knowing where to look is key. As such, I am always adding to my list of places to search hoping to find the next big thing, or someone with a passion for a topic I am interested in [...]

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Twitter as a Marketing Tool

I posted a while back about the possibilities of Twitter as a content delivery platform, and speculated about ways in which we might use Twitter to push content to potential readers.  In the end the idea is a marketing play, and it looks like Twitter might be getting some traction with some marketers (take a [...]

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Insights on blog marketing for book publishers, social networking, e-newsletters and more

Book Business Extra has an interesting interview with staff from Christian publisher Baker Publishing Group who discuss some of their online and social network marketing tactics. No big surprises in their strategy, but clearly they understand blogging, social networking and the changing landscape. Of note is their effectiveness in hitting a targeted market well. Also, in [...]

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