Why Facebook Advertising is not the Answer
I was having a discussion with a colleague today about Facebook when he mentioned another department was considering Facebook advertising. No doubt Facebook is the social network with all the juice today, and companies are absolutely right in considering a shift from traditional PR and marketing activities - in fact it is critical.
However, companies must [...]
What’s the Use in Twitter? Where is the Value?
I’ve been in all-day meetings here at work, and during a break I Twittered some of my thoughts from the meeting and casually mentioned that I was doing so to someone who was looking over my shoulder. My comments drew some interesting responses from some of my colleagues:
“What’s Twitter?”
“What a waste of time.”
“Why does anyone [...]
Pressing the Flesh in the Web World
Earlier this week, Web Worker Daily’s Mike Gunderloy posted a reaction to an Information Week blog posting from Andrew Conry-Murray titled “Meat Space Still Matters in a Web 2.0 World.” In the article, Murray argues that despite all the innovation occurring in the “web 2.0″ space - tools that make it easier for people [...]
Social Communications
Today, Jeff Pulver points out a trend in communication that has emerged as a part of social networking:
There is a transformation going on in real-time social communications, and I’ve discovered that I can now get the same effect as a group “shout out” by simply changing my status message on Facebook. This also happens when [...]
