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	<title>Chris Webb&#039;s Publishing Blog &#187; usa-today</title>
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		<title>USA Today&#8217;s Big Makeover</title>
		<link>http://ckwebb.com/technology-and-internet/usa-todays-big-makeover/</link>
		<comments>http://ckwebb.com/technology-and-internet/usa-todays-big-makeover/#comments</comments>
		<pubDate>Mon, 05 Mar 2007 21:06:59 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Internet and Technology]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[social-media]]></category>
		<category><![CDATA[social-networking]]></category>
		<category><![CDATA[usa-today]]></category>
		<category><![CDATA[usatoday]]></category>

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		<description><![CDATA[USA Today has unveiled a makeover that integrates several new social media/social networking features.
Steve Rubel and Michael Arrington have nice things to say, but Josh Burnoff points out that readers hate it!   From my quick glance at the comments, it appears most readers are not happy with the design, not necessarily the new [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.usatoday.com">USA Today</a> has unveiled a <a href="http://www.usatoday.com/news/community-features.htm">makeover</a> that integrates several new social media/social networking features.</p>
<p><a href="http://www.micropersuasion.com/2007/03/usatodaycom_ref.html">Steve Rubel</a> and <a href="http://www.techcrunch.com/2007/03/04/bravo-to-usatoday/">Michael Arrington</a> have nice things to say, but Josh Burnoff <a href="http://blogs.forrester.com/charleneli/2007/03/usa_today_gets_.html">points out</a> that readers hate it!   From my quick glance at the comments, it appears most readers are not happy with the design, not necessarily the new features.  I think the design is going to grow on readers as they get used to the new layout, and eventually they will appreciate the new social aspect of the site.</p>
<p>My Publisher, <a href="http://jwikert.typepad.com">Joe Wikert</a> has <a href="http://jwikert.typepad.com/the_average_joe/newspapers/index.html">strong opinions about the newspaper business</a>, but I wonder if this isn&#8217;t <a href="http://jwikert.typepad.com/the_average_joe/2006/11/usatoday_on_new.html">what he was asking for</a>?</p>
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