Netflix on Xbox 360 is extremely disappointing.

It could be my fault.  Perhaps I had my expectations set too high.  I guess I fully expected to sit down at my Xbox 360, browse through Netflix’s amazing collection of movies and TV shows, click a few buttons and finally enjoy the ultimate home theater on-demand experience. Unfortunately Netflix on Xbox 360 is not that at all.

1. The browsing experience does not take place on the Xbox 360 at all.  Instead you have to browse and make your movie selection on a PC and then wait for the Xbox 360 to sync with your Netflix Instant Queue.
2. While browsing the Netflix Watch Instantly movies available, you will quickly find that the selection – well the selection sucks.  The currently listed New Arrivals include 2000’s Frequency, 1996’s Swingers and 1990’s Pretty Woman.
3. No HD quality videos available as far as I can see.  You will have to settle for DVD.
4. The delivery is actually pretty good.  Once you select a movie, it syncs to the Xbox in a matter of seconds, and you are up a and watching in under a minute.

To be fair, my disappointment is not Microsoft’s fault; unless you consider that they chose to partner with Netflix which seems like a really good idea on the surface.  Microsoft and Netflix could have done a better job of integrating the browsing experience into the Xbox Dashboard so I don’t have to bounce to a PC to select movies and them back to the Xbox to watch.

The real issue is with Netflix’s Watch Instantly selection, which they have touted on the PC for quite some time, and now on the Xbox 360.  The truth is the movies available are either very old, or films you probably haven’t heard of.

The Xbox 360 Video Marketplace on the other hand has a good selection, but you have to plan ahead as the download times ar way to long to consider “on-demand.”

Has anyone else had similar or better experiences with Xbox 360 video?

Book trailers hit the scene earlier this year as a creative way for publishers to promote and market their new titles.  Many have been straight forward, and others have been rather dramatic – more like a movie trailer than a book and that’s the point after all. But I really like what Capstone have done with this tongue in cheek approach to the viral.  The style of the video is true to the Capstone brand, and creates the desired buzz while having a lot of fun with the subject.  It also engages the viewer, and converts them from a passive consumer of media into an active participant.

As we publishers figure out how media like video fit into more traditional approaches to marketing, it is good to see Wiley colleagues like the Capstone team breaking out of the old media mold.

If you want to play along, watch the video below, and visit http://dearcelebrity.co.uk for your chance to win an iPod Touch (subject, of course to contest rules and deadlines.)

Do you think this approach is more effective than “traditional” marketing methods?

I am a Vayniac.

Seriously, Wine TV is great, but trust me – the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. I have found that Gary’s approach to business and social media in particular is applicable to whatever field in which you happen to be.

For example, with more than 200,000 400,000 books published each year, word of mouth marketing can make or break you. Below is Gary on how he cuts through all the noise of the social web, and why word of mouth is critical. Sure, he is speaking from his own experiences with Wine TV, but it absolutely applies to book authors as well.

BookVideos.tv is a video channel S&S will use to feature book trailers, author interviews and probably lots of other interesting content. There are several things I like about this:

1. It shows they understand the shifting of traditional marketing and PR to social media.
2. They didn’t just post a bunch of boring “download links” or try and cram it into their CM or commerce applications (you Publishers know who you are) but instead host it with streaming content on what appears to be a WordPress blog complete with social elements.
3. In addition, they mirror the content on their own YouTube channel.
4. By doing #2 and #3, they created a “conversation” not a “presentation.” Viewers are able to comment in text, as well as share their thoughts via video responses.

It’s too early to tell if this will be a hit, but the fact that a large company like S&S is trying to break out of the old traditional models and embrace the changes is laudable. Well done.

The video below was show at our recent bicentennial celebrations and hightlights some of the company’s many achievements over the past 200 years.